For the first time in almost 60 years, the former giant of Nokia smartphones changes its cult logo. On Sunday, before the official start of Mobile World Congress Barcelona, the company introduced a new company style, and this is a cardinal change.
Image Source: Nokia
A cult font and Blue Yale have gone the past, which determined its previous logo. Instead, the company took the appearance, which, as it claims, is more modern and digital.
“We update our strategy, and, as a key factor, we also update our brand to reflect who we are today: the leader of technological innovations in the business of business for business, the discoverer of the future, where the networks are found with the cloud,” the cloud says, ”the A message on the Nokia blog, attributed to the general director Pekke Lundmark.
“In the minds of most people, we are still a successful brand of mobile phones, but this is not what Nokia is doing,” Lundmark told reporters. “We want to launch a new brand that pays great attention to networks and industrial digitalization, which is completely different from outdated mobile phones.”
Is this the end of the logo that many people know and love? Not necessary. You may remember that the Nokia telephone business has not been part of Nokia itself since Microsoft in 2014 has made a catastrophic acquisition by a company of company $ 7 billion devices and services. The company, consisting of former Nokia leaders, has acquired the rights to use the Nokia brand for smartphones and tablets and has since been engaged in its own business.
In fact, the company announced its last G22 device just the day before today's announcement, and it so happened that this phone has a classic Nokia logo. Journalists have already contacted the company to find out if the company would still use the old variation of its logo, but have not yet received answers.
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