The retailer has already tested sales in China, Kazakhstan, Armenia and other countries.
Vkusvill launched sales through the YallaMarket express delivery service, which in December 2022 opened access to its infrastructure to other companies to enter the UAE, the company said.
Vkusvill and YallaMarket began to cooperate in 2022, and at the end of December they launched test sales. Based on their results, they chose products that are in demand among buyers. Among them are baby food, drinks, canned food, jam, sweets.
Products can be found in the YallaMarket application on the shelf with special offers - among them there will be a selection of VkusVill. You can pay for the order, including Russian bank cards.
Vkusvill will also sell products through other platforms: in March they will appear in local aggregators and marketplaces - Noon, Deliveroo, NowNow, Careem, Talabat.
In 2022, Vkusvill has already launched sales outside of Russia in test mode: in November in China, in December in Kazakhstan, Armenia, Belarus, Kyrgyzstan and Tajikistan.
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